Santa Fe Studios



Lance Hool


Lance Hool possesses a uniquely multifaceted background in film and media, having worked as an actor, writer, director, producer, executive producer and chairman of a distribution company. Over the last four decades he has produced twenty-five major motion pictures, two of which have reached the coveted number one at the box-office rank: Missing In Action (1984) and, more recently, Man on Fire (2004), which was released by 20th Century Fox.

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Jason Hool


Jason Hool boasts impressively diverse commercial credentials, ranging from multinational product development to international private equity. Growing up in an entertainment industry family, he worked on numerous motion pictures as cast and crew, developing a distinctive set of skills that culminated in the production and direction of his own documentary film, St. Patrick's Battalion (1998).

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Conrad Hool

President: Production

With more than 40 years of international experience in the film industry, Conrad Hool has had the good fortune to work with some of the all-time greats, including Howard Hawks, John Wayne, Burt Lancaster, Robert Duvall, Gene Hackman, Sam Peckinpah, Ralph Nelson and Stanley Donen.

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Octavio Marin

Director of Operations

A true people person, Octavio joins us with over 20 years in production experience. Most recently, Octavio built the National Association of Latino Independent Producers (NALIP) from inception to the single largest film training program in the nation.

The Hool family

The Hool family represents six generations in the entertainment industry. This collective history has infused our approach to Santa Fe Studios.


Advisory Board

  • Gary Credle
  • Joe Hartwick
  • Gary Martin
  • Donna Smith
  • Martin Baum, RIP